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Alexa ranking information

Graph pointing upwardsAlexa ranking information is a crucial part of monitoring the progress of your website as you build traffic.

According to Netcraft.com there are over 100 million active sites on the web.

The figure generated by Alexa gives you your placing out of all those 100,000,000+ sites.

A site that ranks at 1,000,000 or better is in the top 1% of all sites.

Alexa.com is the leading traffic-measurement company on the internet.

It's owned by Amazon and measures traffic-popularity based on a sample of over 10 million users, who are tracked as they surf, providing the most comprehensive comparative figures.

Here is the Alexa ranking for this website, web-work-at-home.com:

 

The Alexa system is not infallible and although the figures above conclude that this website is already a top 1% website- top 0.5% actually - I tend to think it's ranked a little higher that it should be presently ... though I'm not complaining!

However, if I compare the traffic with other websites that I own, it's about right relatively, as this website is doing the most business and has the highest traffic.

Alexa.com seems to be a bit behind with some information ... it's got my inward bound links wrong and insists on not showing a screen grab of my front page, but it does allow me to compare my sites with others.

So, how do you make the most of Alexa ranking information?

Firstly, you need to monitor it as your website progresses,and as you build content and gather more links, you should see yourself climbing closer to that top 1% zone.

My personal aspiration is to be top 50,000 ... that seems to be the level at which you do a reasonable level of business.

To monitor your progress as it builds, you need to install Firefox as a browser, then install the Alexa Toolbar, which will give you up-to-date statistics for how you website - and everybody else's - is performing.

If you haven't got Firefox, install it by clicking on the icon below:

Spreadfirefox Affiliate Button

Finally, when you have statistics which you wish to boast about, you need to go to webmaster's corner and install a widget showing off your fantastic Alexa ranking, to build your credibility and help to market your website.

Make a habit of monitoring this information for yourself and for your competitors, it becomes addictive.

Use it when judging whether to exchange links with another website ... is it performing well or is it out in the web wilderness?

The more you get into the habit of using and analysing this information, along with all the other tools at your disposal like Google Adsense reports, Google Analytics, tracking links and so on, the sooner you'll be able to turn that information around to pinpoint with great accuracy your areas of strength and weakness.

Read more about Using the Alexa Toolbar



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