Business cards online
Buying
your business cards online is easy to do and there are many great suppliers
and offers available on the web.
Along with letterheads, this simple marketing device is
one of the most basic parts of your promotional efforts, and you shouldn't
leave home without a supply stashed in your bag, wallet, briefcase or
car.
Vistaprint operates an excellent free business cards promotion
which never seems to end and I recommend this as your starting point
for sourcing your business cards online.
They are genuinely free, but Vistaprint is the very model
of a company selling 'add-ons' effectively, so I bet you leave with
paying at least a small amount ... I always do!
Network marketers are excellent at marketing
... they have bumper stickers, badges, business cards, T-shirts ...
you name it, they're shameless at promotion.
So take a leaf out of their book and get yourself some
business cards ... that way whenever your home internet business comes
up in conversation, you can hand out a card with all your essential
URLs and present a professional image.
My business card hints
You can see what my own Vistaprint calling card looks like below.
The name of my business - for tax purposes - is website-academy.com,
hence the name on the card.
You'll notice I use a PO Box address ... that's because I run my business
from home and want to separate home and work.
It costs about £130 per year - that's for the address and a redirection
of mail to my home address.
The design is an 'off-the-shelf' option from Vistaprint, but it sums
up what I do perfectly.
With Vistaprint's business cards online service, it's free to get a
card printed up just like the the one below, and there is a multitude
of designs available for all types of different business themes.
The 'paid for' element of my card is the rear section
on which I promote Site Build It!, the tool I use to create this website.
The logo is taken from the Offline Marketing and Sales
Kit which is made available to all affiliates.
You'll note that I've used an unusual URL to send people
to my SBI site.
This is called a 'Tracker link' and when you click on
it it redirects you to a sales page of my choosing.
It also allows me to monitor how much business my calling
cards are bringing in for me, as I get a breakdown of how my tracker
links are performing in SBI!
I have my business cards wherever I might need them ...
in my briefcase, my 'man bag' and my wallet.
I attach them to every bit of literature I hand out, and
I hand them out at any opportunity I have where I'm discussing my business.
It's cheap, effective, professional ... and it works,
if you get your essential information included in your business card.
The
advantage of creating business cards online like this - with a service
like Vistaprint - is that you can play around with their designs and
even create your own, uploading your own images and logos as I have
done in the example above.
You can save 'demos' for later, get a second or third opinion, proof
read your work and be absolutely sure that it's what you want.
There are many add-ons which online printing companies offer too, so
if at any time you wish to expand your marketing effort, it's simple
to do so, you just log on and pick up where you left off last time.
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