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Buy a domain name for your home internet business

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Registering a domain name

Before you create your website, you need to buy a domain name.

A domain name is basically the name that links to your website ... so in the case of this website, it's web-work-at-home.com

To make a start with registering your domain name, there are many companies that you can use.

Three well-known companies which you could look at for starters are Fasthosts, 123-reg and 1&1, but as with all things related to your online business plans, shop around and look out for the best offers and deals.

What's in a name?

I'd suggest that you do some keyword research before choosing your domain name, it makes sense to go for a combination of words that the search engines will love.

However, here are the basic rules applying to domain names:

Your domain name can be between 3 and 67 characters long.

Domain names are not case sensitive.
Hyphens can help make a URL much easier to read i.e. www.your- domain.co.uk
Should your preferred domain name be already taken, many domain name search tools will provide you with a choice of alternatives.

What comes after the dot?

When you buy a domain name how will you know which extension is the right one for you?

Different domain name extensions suit different purposes.

For example, if your website or online business is aimed at a UK audience, it makes more sense to choose .co.uk for your website address.

If you want your website to have international exposure and increased web traffic from around the world, you might consider registering the same domain name with .eu and .com extensions.

In fact, securing your domains with as many available extensions as possible is the best way to reach the widest audience and to make sure nobody rides on the coat-tails of your website success.

For many people starting online home based employment buying the lot isn't an option, so just focus on what's most important first.

And don't click on the 'pay now' button until you've done some reading on keywords, because you might pick up some great naming ideas in that section.

The only reason for jumping straight in to buy a domain name when you make a website is if you already have an offline business - Fred the Butcher, Shinebrite Cleaning Services etc - and you're now going online.

In that case you go straight for fred-the-butcher.com or shinebrite-cleaning-services.com when you as that makes the most sense for your business.

Otherwise, make sure you read the section on increasing website traffic as this will help you get a URL that the search engines love as well as potential customers.

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