Ezine advertising

Ezine advertising is an ideal - and free - way to cross promote your home internet business.

Strangely, I stumbled across it offline when I read an article in a village newsheet ... I'll explain how a little later on.

First though a look at how marketing articles can help to distribute your brilliant web content to a much wider audience.

How does it work?

Here's a quick and simple guide to explain how it works:

• You write articles which are theme based and properly keyworded
• You submit these to an ezine website
• If your article passes the editorial checks, it is published online
• As part of the ezine 'deal' you get to create a 'self-serving' promo which links out to your own commercial website
• Once published, people read your article and click on your links, driving highly targeted traffic to your website
• Other websites are allowed to publish your articles online, so long as they credit you and include your web links
• Offline publications can also publish your articles, and once again, they have to publish your name and links to your website
  

In short, ezine advertising is an excellent way of marketing your website for free.

Even better, if you are already producing a content based, keyworded website (which you should be!) you have already done most of the work ... simply abridge and tweak your articles to make them a bit shorter (articles of 500 words or thereabouts perform best on ezine websites) and you get a 'two-for-the-price of one' hit for every page you produce.

My favourite website is Ezinearticles.com mainly because it appears to me to have more articles ranking highly in the search engines than other websites.

This isn't to say that there aren't other good ezine advertising websites out there, and I'll pass on a few others that I like at the end of this article.

Ezine advertising extras

Ezinearticles.com gives you a couple of nice 'extras' which I like too, so that you - and other people - can spread your content around even more using widgets and promos.

Here for instance is an online widget - which you or I can embed into other websites - showing my article feeds:

As well as providing widgets, Ezinearticles.com gives you banners to promote what you're doing:

What do the providers get out of it?

Very little in life is genuinely free, so what do the ezine websites get out of the deal?

They get hundreds of keyword rich content-based articles, on a vast variety of themes, around which they base contextual advertising.

Ezine websites are the search engines' dream come true as they're filled with perfectly produced articles which can easily be spidered.

For the people who run these ezine websites, they must be a infopreneurial webmaster's dream come true!

A small word of warning for you ... I wouldn't be inclined to write for an ezine advertising site unless you have something to promote and a website to link to, otherwise you're just lining someone else's pockets and fuelling their website with search engine 'gold'.

If you're desperate to write, get it off your chest by writing for your own website first, then passing on the articles to third parties.

Get a bit of that search engine magic and make sure you have back-links to whatever it is you want to promote.

Other sources of ezine advertising

The ezine website that I originally started using was freearticles.co.za (above) which I also think is an extremely good ezine advertising website.

This was how I originally discovered that ezine advertising existed, as I read an article in my local village newsheet that has been republished and thought 'What a good idea'.

This website is easy to use, well organised, sensibly set out and ranks well in the search engines.

Finally, another site which is worth a look - though it's not one I've used personally - is articlesbase.com.

I'm a bit put off this site because it really squeezes every last drop of 'keyword juice' out of each page, so as well as Google ads, you'll see product photos and banner ads as well as contextual ad links, making the page feel much more about the advertising than the article itself.

This site feels like it's more fore the benefit of the owners than the readers.

However, it's a popular well-established website and has some nice 'extras' like 'Send to a friend', RSS feeds of your articles as well as 'Email the author' links ... which makes the site potentially good for you too!

There are lots and lots of these ezine advertising websites around - just do a Google search for 'ezines' - but if you're going to commit to one, I'd recommend Ezinearticles.com for your home business marketing in the first instance.

Use my Facebook application if you're an EzineArticles.com contributor, it brings all the essential information you need togther in one place.

The Business Marketing Bulletin, a marketing resource ezine, offers some very affordable advertising packages. Advertisers have reported excellent results. Over 1550 responsive double opt-in subscribers. If you would like to read more please visit our ezine advertising page for information and testimonials.

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