Network marketing leads

Network marketing leads are the key to your MLM business in the long term, but this is often where many people come completely unstuck.

We all know someone who has started up a businesses like this, pitches frantically to friends and family, then discovers that the industry relies on generating a constant flow of new leads ... and that invariably means having to be a sales person!

Traditional network marketing theory will encourage you to rely on any number of the following techniques:

However, most of these techniques require an awful lot of you and they're very time intensive.

They also require you to be a salesperson and it takes a certain type of person to be able to keep prospecting and hassling people in the hope that they'll make a sale.

Different online techniques for developing Network Marketing leads

Although personal contact and offline marketing techniques will always be at least a small part of any business - even if it's just giving someone a business card that you strike up a conversation with on the train - it's a system I reject as a techie and heavy web user.

Why would I want to chase around hassling people who clearly aren't interested in my product when I can use the internet to get warm, ready-to-buy prospects coming to me?

1) If you're a web novice without a proper web presence, use Pay-Per-Click advertising (PPC) via Google (best for newbies), Bing and Yahoo.

This advert will show up automatically on websites where terms like SEO (search engine optimization) and web traffic are used.

That way my PPC advert is only shown to people who are interested in my theme in the first place ... they've determined that by reading a web page about those topics ... so I've instantly overcome my first sales barrier.

If they then go on to click on my PPC ad - and I only pay if they do click on it - then I stand an even greater chance of converting them.

2) Article marketing is a similar but cost-free way of generating network marketing leads doing exactly the same thing and you can find out more about it on my ezine advertising page.

My favourite tool for doing this is EzineArticles.com which - in my view - is the best of the lot in terms of the service and support it provides and the quality traffic it delivers.

These articles show up very high in the search engines so say, for instance, somebody does a Google search for 'health for over forties' and your ezine article called 'Fitness For Over Forties' comes back in the results.

The web user is interested in your topic, so is already receptive to buy ... they've told you they want more information about your product via their web search, you haven't had to go looking for them.

If they read and enjoy your article - which should never be salesy - they will be more inclined to click your link and maybe go on to buy your product.

You need to commit to article writing on a regular basis if you have no web presence, other than a generic ecommerce site which is provided by your MLM company.

That way you'll get a regular flow of targeted, ready-to-buy customers heading your way.

In very simple terms, this is done by using sites like Facebook, Twitter, YouTube and MySpace just to name a few.

They're free to use and are - in the first instance - a great way to chat to people, find interest groups and interact with like-minded people who may be interested in what you have to sell or maybe, just how you make your money.

Gavin Mountford is an Attraction Marketing Consultant who has produced a detailed study of this technique called Social MLM Secrets and it's worth checking out what he has to say, particularly about Facebook where he'll explain how his technique has users coming to you to find out about what you're doing ... note, they come to you!

You'll notice with all these online techniques that interested customers find you, you don't have to find them first.

You offer interesting and useful content, they find you via specific searches, you solve a problem for them with your product ... and it's a business match made in heaven!

4) The final technique you should be aware of for generating Network Marketing leads online is 'Attraction Marketing' which Gavin deals with in a focused way in his social media approach.

However, you can apply these principals across your online business as Ann Sieg deals with at great length in her Renegade Network Marketer system.

Ann throws out the Network marketing rule book and shows you how you can attract a constant flow of ready-to-buy prospects via your website without ever having to pick up a phone, attend a meeting or wear a sales badge.

She'll talk you through creating Network Marketing leads the easy way ... and once you've tried this technique online, you'll never look back.