Create your own social networks for
free

Social networks are all the rage these days, and the chances are you
probably already belong to at least one among Facebook, MySpace, Bebo,
LinkedIn and so on.
You should certainly use them to market your home business website,
it's an excellent tool for 'putting yourself about' on the web.
What if you’d prefer to create your own community area rather than
belong to an existing one - where do you start?
And what if you’re trying to build your own community around your
own website and you want to be the one who sets the rules?
That’s where ning.com
comes in!
Ning is a website which allows you to create an online community
area on any topic you please, and it gives you the option of photo
galleries, video galleries, forums and blogs.
It has a distinctive web 2.0 feel to it, which basically means
it’s easy to use and navigate for non-teccies.

What puts the zing in ning?
Firstly, here are a few examples of existing community based sites
on ning.com:
- classroom20.com
‘The social network for those interested in Web 2.0 and collaborative
technologies in education.'
I’ve selected three of the more accessible sites - there are some
weird websites out there - but look at the difference in appearance
between each of the three sites, they certainly don’t look like
‘off the shelf’ websites.
I think that’s a pretty impressive look, and one worth exploring
further.

The one thing I would say - and I was surprised that these social
networks haven’t done this yet - is that they should create a redirect
from a 'sexier' URL, rather than using the ning.com extension.
So for instance, http://mombloggers.ning.com really ought to be
a redirect from http://www.mombloggersclub.com.
I found out the solution to this as I explored the site a little
further.
Having a custom URL is a Premium service … which means you have
to pay extra for it.
Having said that, look how well the site is doing without it, so
who am I to speak?!
Registering and setting up social networks on ning.com
Once you’ve registered, which is a quick and painless process, you
just have to do a few basic things to join the other contributors
on the site:
1) Pick a name: Great web design tips
2) Pick a web address: greatwebtips.ning.com
3) Public or private social network: Public (but note you could
have a ‘family only’ network for photos, news and blogs)
4) Tagline/Description/Keywords/Language
5) Select preferred layout … there are loads of really good themes
to choose from and you can customise each one.
You can also create customised CSS to determine the overall appearance
of your website.
6) Select features from Photos, Videos, Forum, Events, Text box,
Music, Groups, Notes, Blog, RSS, Gadgets.
Having made those basic selections, you create your new social
network … it’s as easy as that.
Here’s the network I created in about 10 minutes:
http://greatwebtips.ning.com/
I haven't done anything with this network, it's just sitting there,
so just use it as an example of how easy it is to use ning.com if
you think it might be for you.
What's the thing about ning?
I think it’s a really impressive bit of kit … it makes me think that
no-one really needs to bother building their own websites from scratch
anymore, especially if all they’re after is a basic website.
The built-in forum and photo and video handling is excellent …
and you don’t have to pay for the bandwidth (though note that your
basic account comes with limited bandwidth and excessive use is
a premium service).
Also, if you want to use your own Google ads on the site ie ones
that you get paid for, you also have to pay for that service as
well.
If you just want to run a small, niche site this is well worth
a look.
Even if you’re aiming for something a little more ambitious, this
is still worth a thorough exploration, just read the small print
about what additional services are going to cost you.
One more thing I’d like to see on the site is the ability to bolt
in existing blogs to the site, rather than having to write posts
within ning.com.
If social networks are your thing, and you'd like to have more
control than the established providers like Facebook and MySpace
give you, do check out ning.com as you might find it a really useful,
free marketing tool for your home internet business.
web2work
shows you how to create an online community and share activities
with others using social networking.
Return
from Social Networks to Website marketing strategies
Return from
Social Networks to Home Internet Businesses homepage
|